Hotel Online Special Report

Observatory Hotel Sydney Selects
IDeaS Revenue Optimization
Observatory Hotel Sydney selects IDeaS over Competitor for superior functionality, quality of service and measurable financial results 

MINNEAPOLIS, MN – MAY 12, 2003 – IDeaS, Inc., a leading provider of revenue optimization solutions and one of America’s fastest growing technology companies announced today that the company has been selected by The Observatory Hotel Sydney, part of the famous Orient Express Hotel Company, as their preferred Revenue Optimization partner. 

Scott Downes, Regional Finance Director Orient Express Hotels, explains “The IDeaS Revenue Optimization Solution provides us with the functionality we need at The Observatory Hotel. Their local presence in Australia as well IDeaS being a specialist Revenue Optimization Company had a large influence in our decision. We are going through a significant technology upgrade and have also selected the OPERA PMS to which IDeaS interfaces. With these two systems combined, we look forward to significant improvements all round”. 

Grahame Tate, Managing Director of Asia Pacific for IDeaS Revenue Optimization said “Its great to have the Observatory Hotel join our group of delighted clients. The Observatory is an icon in Sydney and we look forward to working closely with the team there on this important project. The Hotel completed a significant amount of due diligence and their best of breed approach validates the importance of Revenue Optimization as a specialized field.” 

About Observatory Hotel Sydney
Superbly located near Sydney's historic Rocks and central business district, The Observatory Hotel is the ideal base from which to explore Australia's most vibrant city. The hotel, which has won almost every prestigious domestic and international award, offers guests the highest standards in accommodation, cuisine and service. In every detail the hotel is designed to put guests at ease and to offer a relaxed, comfortable atmosphere for both business and pleasure.

About Orient-Express Hotels
Orient-Express Hotels Ltd. owns or part-owns, and manages, 41 leisure properties in 17 countries. Thirty are hotels ranging across five continents, from the Hotel Cipriani in Venice to the Mount Nelson in Cape Town, the Copacabana Palace in Rio de Janeiro to The Observatory in Sydney, and to Charleston Place in Charleston, SC. Restaurants include ‘21’ Club in New York, the Manoir aux Quat’Saisons in Oxfordshire, England and Harry’s Bar (a private club) in London. Five tourist trains include the legendary Venice Simplon - Orient-Express in Europe, the Eastern & Oriental Express in Asia and the Great South Pacific Express in Australia. The company also part-owns and manages PeruRail in Peru, which operates the Cuzco-Machu Picchu train service used by nearly every tourist to Peru (there are no roads to the famous Inca ruins and otherwise it is a four-day hike). The MV Road To Mandalay provides luxury cruises on the Irrawaddy River in Burma.

About IDeaS, Inc.
Integrated Decisions and Systems Inc. (IDeaS) is a leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases.  IDeaS enterprise software solutions produce automated decisions that create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations. 

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including Six Continents Hotels, Inc., Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland, as well as Destination Hotels & Resorts. 

Headquartered in Minneapolis, Minn., IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952.698.4200.

###
Contact:

Gale Ward
VP, Marketing & Business Development
IDeaS Inc.
+1 952-698-4200
gward@eyield.com

Also See: IDeaS Announces the Launch of the Company’s New Website / May 2003 
IDeaS Announces Opera Integration; InterContinental Installs IDeaS/Opera Integration / May 2003 
Brenner’s Park - Hotel & Spa Successfully Implements IDeaS Revenue Management Solution / April 2003
Jumeirah International Hotels Complete Installation of IDeaS Revenue Optimization Solutions / April 2003 
One Aldwych, London’s Leading Contemporary Luxury Hotel Installs IDeaS / April 2003
Hanover International Hotels & Clubs Installs IDeaS Centralized Revenue Optimization Solution / April 2003 
IDeaS Revenue Management Named One of the Nation's Fastest Growing Companies in "Inc 500" / Oct 2002 
IDeaS Revenue Management and Daylight Software Announce Integration & Partnership / Sept 2002 
Kempinski Hotel Airport Munich Installs IDeaS Revenue Management Solution / July 2002 
The Venetian Resort Hotel Casino Selects IDeaS Revenue Management Las Vegas Resort Casino Selects IDeaS after Two-year Search / June 2002 
IDeaS Revenue Management Rolls Out e-yield 4.0 / June 2002 
Turning Stone Casino Resort Selects IDeaS to Increase Revenue / May 2002 
IDeaS Revenue Management Installs at the Carlton Inter-Continental Cannes / April 2002 
Princesa Sofia Inter-Continental Barcelona installs IDeaS Revenue Management Solution / Mar 2002 
The Gleneagles Hotel in Scotland, a Member of Leading Hotels of the World, Selects IDeaS Revenue Management / Feb 2002 
Hotel Palace Berlin, a Member of Summit Hotels & Resorts, Installs IDeaS e-yieldTM Revenue Management Solution  / Feb 2002
The 701 Room Hotel Berlin, a Blue Band Hotel, Installs IDeaS e-yieldTM Revenue Management Solution / Jan 2002 
IDeaS, Inc. Debuts Revolutionary Contract Evaluation Solution - IDeaS Revenue Management Deploys Automated Tool  to  Maximize Revenue from Long-Term Negotiated Contracts / Oct 2001 
Inc Magazine Ranks IDeaS Revenue Management as one of the Nation’s Fastest Growing Companies / Oct 2001
Hôtel Plaza Athénée Paris Installs IDeaS e-yieldTM Revenue Management Solution / Oct 2001
IDeaS named one of Minnesota’s Fastest Growing Technology Companies in Deloitte & Touche 'Fast 50' Program / Aug 2001 
Experienced hotelier James Ruttley To Lead IDeaS Client Services Organization in Maximizing Client Benefits / Sept 2001 
Millennium Hotels and Resorts Proceeding with the Installation of the IDeaS Yield Management Solution at More European Properties / Mar 2000 
With Slight Slip in Occupancy The Movenpick Hotel Munich Airport Increases ADR Using IDeaS e-yield / April 2001 
Yield Management System Measurement / By Dr. Ravi Mehrotra /  IdeaS, Inc., June 1999 

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